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LUTHER & KATHY FREEMAN
THE POWER OF REAL TRANSFORMATION

When we launched the 30 Day Transformation Team in 2015, we knew we were building something much bigger than a fitness program. What we discovered over the past decade of training hundreds of thousands of members is that Transformation isn’t just about workouts, nutrition, or even supplements- it’s about support.


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WHERE GENEINUS BEGAN

That belief is what led us to create Gene.In.Us Brain in 2021. After years of coaching, we knew our clients needed supplements they could trust — products as intentional and reliable as the guidance we give in our programs. We worked to formulate every product with purpose, so that when life demands more of you, you have the right fuel to rise and meet it.